CCTV "Word Weekly" Column Research

As a profound report column about international news, the magazine World Weekly has metwith audience on every Sunday for11years since its launch in May4th,2003. In theenvironment of developed media industry and explosive information, World Weekly selects themost notable international news and makes deep analysis, so as to help Chinese understand theinternational environment and make proper choices.Through the study and analysis of World Weekly, the article discusses the features of thismultifunctional report column. The functions include depth column report and news-magazinesreport. Finally the article proposes some suggestions for World Weekly.First of all, the article gives a brief introduction of World Weekly including the foundingbackground, news forum settings and attributes. The main features are stable form anddistinctive settings for the news forum. Meanwhile these two characteristics put forward a highrequirement for the report column.Then, through large text analysis and study of video case, the article analyzes four aspectsof World Weekly including topic ranges, topic feature, reports mode and host characteristics. Thearticle finds the topics selected mainly concern hard news. Depending on a wide range of topicsand impressive-stereo representation views, World Weekly assists audience to grasp newcondition of international politics. As for the way of reporting, it is not only informative andinteresting but also flexible and objective. Host, with their authoritative opinion leader status andhigh level of professional quality, have become the spokesman for the column. They integratetheir host style with the column in a harmony way.On the basis of deep analysis about the column, the article points out the shortcomings ofWorld Weekly. The author believes the column should broaden its topic range and report themeto present various country images in multiple views.