| With the rapid development of digital technology, network technology, mobilecommunication technology, be just unfolding new media revolution. The arrival of the newmedia era, not only deeply involved in every aspect of personal life, but also changed thepattern of media ecology. This paper deals with the necessity to open the official micro-blogin traditional media in the new media era. The content of this article "Hebei daily" officialmicro-blog forms, content classification, and the use of language is analyzed in detail.Summed up the "Hebei daily" official micro-blog propagation characteristics based on theabove comparison. Finally, this paper discusses the Enlightenment of "Hebei daily" operationof official micro-blog. |
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