| Micro-blog has made great progress, Evan Williams, the U.S. blog pioneer,launched Twitter since2006. Micro-blog established the system of instantcommunication and infinite connection for the world, which not only changedpeople’s life and social discourse framework, but the pattern of the spread and thetraditional media dissemination way. The “Time” in USA used “Micro-blog is thepulse of the earth" to evaluate the powerful function of micro-blog in informationspreading."The media micro-blog" refers to all kinds of media organization registered inmicro-blog platform opened the official micro-blog, and is the product of the mediaand we-Media era. People’s Daily Legal Micro-blog officially launched on July22,2012, determined to "give the power to run the prefect micro-blog". Thecommunication practice of People’s Daily Legal Micro-blog is that party newspaperutilizes the the advantages of micro-blog platform to improve the influences itself, inorder to mutually melt new media. It also is an important measure to develop and it isa beneficial try to fulfill the social responsibility of media under the circumstances ofcomplexity of media and public opinion. People’s Daily is to be as China’s mostauthoritative and influential national newspapers, and its legal micro-blog has thebright characteristic. Based on the past2years working, People’s Daily LegalMicro-blog continues to innovate, promote to reform, have the courage to play. Itgained great achievements in some fields and has become the representatives andbenchmarking of“Micro-blog national team”.The main methodology is content analysis. According to People’s Daily LegalMicro-blog in Sina, the general parameters is the Micro-blog articles from1, January2013to31,December2013, then take stratified sampling method. Based on study theselected samples, analyze and summary the communication situation, contentcharacteristics, media function and constraints influence of People’s Daily LegalMicro-blog.The essay is divided into4parts. The first part, discuss the background and significance of the topic, then study related literature review.The second part, briefdescription of the development of People’s Daily Legal Micro-blog. The third partincludes3contents:a. tease out the operation status and content characteristics ofPeople’s Daily Legal Micro-blog; b.analyze the media function and value of People’sDaily Legal Micro-blog; c.count the micro-blog of the strongest propagation, thensummary the its characteristic and explore the formation mechanism of the influenceand constraints.The last part is the conclusions and recommendations. |
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