Research On The Inner Mongolia Daily Official Micro-Blog

In the growing popularity of Internet technology and applications in the process, one of the most concerned about six hundred million Internet users and network applications is the use of micro-blog, which provides the ability to fully communicate the media platform for the community, the macro level led government, business changes in marketing, production and other news in different sectors of the daily operation, the micro-level change people receive information, expression, communication, and ways of thinking, but also give great expression and social discourse living space.In this common micro-blog platform and a huge number of micro-blog users, the media official micro-blog emerged rapid development momentum appears. In this paper, the most representative of Inner Mongolia media micro-blog "Inner Mongolia Daily" official micro-blog as a research object, from January to July 2014 period released micro-blog sample from the operation, content composition and dissemination of results in three areas of the sample micro-blog release time, publishing tools, micro-blog content (including content combinations, reports theme, source, etc.), to forward the amount of comment volume, the amount of points like variables such as statistical analysis, summarized the "Inner Mongolia Daily "official micro-blog disseminate results and problems. Finally, the domestic well-run, the most influential media official micro-blog "People’s Daily" official micro-blog learn object corresponding to the problems and proposals put forward measures to rationalize.