On The Lack Of Value Of Corporate Media News

Our country enterprises media have many types and develops quickly, Relevant research just confined to the traditional paper medium, this degree paper analysis the future development trend of Enterprise Media bases on the enterprise media present development and veining,when hackle and analyses its organizational structure and function, In this context, make a concrete analysis of different kinds news report of different enterprise medias.After research discovery that the state-owned enterprises and non state-owned enterprises media has different restricting factors. Generally speaking, comprehensively reference Chinese media institution and the western media theory, Chinese Enterprise Media institution restricted for four Institutional constraints. These are social system> political system、operate regulation and economic impact. In addition, these ales have enterprise own media management regulations socio cultural environment and public supervision. After macro-research for enterprise media system, this degree paper ales analysis the editing process and function of enterprise media news report.The second part of this thesis mainly studies the enterprise media news report value missing and reasons. First, scan the news report of enterprise media from the cultural studies angle. Then reveals the influence of enterprise media system and structure, transmission mode of enterprise media information and network, transmission mode of enterprise magazine and newspaper, transmission mode of enterprise radio and television, transmission mode of enterprise network and new media forms.and practitioner’s knowledge、technology and occupation spirit to enterprise media. Concrete analysis of enterprise media news report different types could provide perspective for pointing out the lack of enterprise media. According to the author’s investigation and summary, I put forward seven problems facing the enterprise media news reports in "Lack of enterprise media news reports",these reveal the lack of enterprise media news reports value from different aspects. They are:Rigid style, Stereotype Writing; One-sided positive publicity; No distinguish News and propaganda, full of subjective opinion; Writing for the leader, Lack of macro audience consciousness; Single theme, news resource exploitation not enough; Has propaganda no news, content is empty; Arbitrarily promote the subject of news reports, Willing to sublimate the news value. After pointing out these problems, I combine the first part of the study and point out the reasons for the lack of enterprises media news reports value. They are:Cultural background、Properties and Structural defects(they are the root causes of lack of enterprises media news reports value); The managers’ misunderstanding of the enterprise media is the main reason of lack of enterprises media news reports value; No-implementing the journalistic professionalism in the operating process of enterprise media is the direct cause of lack of enterprises media news reports value; Divorced from the masses and propagator standard report mode, Not fully awake to the importance of audience feedback is also an important reason.The third part of this thesis mainly studies "Macro strategies and microscopic approaches to promote enterprise media news value ", this could reform the enterprise media news report. The macro strategies to promote enterprise media news value include:Establish a concept that enterprise media should independent, Organize the basic idea of Enterprise Media Management; Carefully design the top-level design about enterprise media in accordance with the business characteristics; Optimize news gathering and editing process and establish scientific news report control system. I give five microcosmic advices to promote enterprise media news report, they are:Pay attention to enterprise media planning and news resources development; Respect the characteristics of enterprise media and Rational design news reports for crossing media types; Using journalistic professionalism rectify enterprises media editing and improve the professionalism of practitioners; Reasonably distinguish Propaganda and news report:Respect for the audience information needs and improve the enterprise media audience information receiving rate and the degree of satisfaction.This degree paper has three parts, from macroeconomic research to microscopic analysis, card the basic situation of the enterprise media, point put the lack of enterprise media news report and improving opinion, it has academic value to understand the enterprise media and its news report.