A Study On The Localization Of Chinese Reproduction In The Context Of Cross - Cultural Communication

With the gradual improvement of living standards of the masses, constantly opening up the fieldof culture, showing a trend of entertainment and cultural trends and become mass consumergoods essential to everyday life, people are accustomed to being brought in a variety of mediagossip surrounded by overwhelming entertainment culture. Reality show type of televisionprograms in the country a few years passed quickly swept through the major channels, becauseof its unique form and content to win the love of the audience, become the mainstream type ofdomestic television programs, a well-deserved screen favorite. Affect the appearance of realityshow on domestic entertainment industry is self-evident in the domestic entertainment injectfresh blood, but also brings a wide range of disputes, the rating was the lifeline of the individualstations in order to grab attention, have to follow the success of reality show, then there isserious homogenization of the program, no moral bottom line of the program content, originalprogramming and other issues rarely arise. This can not but arouse our attention, in the pursuitof ratings and economic benefits, is not it should slow down and think about what kind ofprogram is really suitable for our audience to watch, obviously can not be copied abroadprogram template taken.Eighteen great work report and the Third Plenary Session of eighteen made to the culturalconstruction requirements, we are required to adhere to the people-centered creative guidance,improve the quality of cultural products and the construction of the fine traditional cultureheritage system, promote the Chinese traditional culture. Current domestic reality show "ism"prevails, although imitation is feasible, but it must be combined with national conditions andsentiments make changes. How skillfully popular form of entertainment and carry forward thetraditional culture combine entertainment while public participation can further promote theheritage and promote national culture, so that reality show with Chinese cultural tastes, popularculture and national spirit of achievement without seam integration, which is a major issue of TVpeople need to study, but also an important part of our TV people discover the reality showlocalization.This article will use the comparative method, case studies, literature studies and other methods.From the history and form of reality show programs on the "reality show" this cross-culturalcharacteristics and development trends carrier segment in each period of the localization processto sort out the summary, the analysis focuses on the reality show in the localization processdilemma faced by the proposed reality show innovation strategy and future direction of ourcountry. In order to continue the development of China’s television reality show has a certainreference value.