| The current tendency of entertainment media environment has become increasingly evident, more and more public entertainment, occupy most of the country’s television screens. However, the survival and development of high-grade cultural style television reading program unable to move. As a credible television media and social responsibility to try to improve the cultural quality of television programs, to improve the public image of the TV media. And television programs as a reading program over the cultural connotations, its prosperity will enhance the credibility of the television media to bring incalculable influence.Faced with this situation the media people should constantly reflect and innovate, strive to bring new development opportunities for television reading class program. Meanwhile, the academic study of television program encountered problems to sort out summary is very necessary, and proposed some feasible Breakthrough Strategies for the current problems encountered even more urgent. However, the current academic situation is:less theoretical study abroad program in the academic study of the television, the domestic nor the formation of a complete theoretical system.In this paper, TV reading program for the study, presented at the theoretical level is designed to sort out our problems in a TV program to study and propose appropriate Breakthrough Strategies to address these issues. It also works in conjunction graduation TV special "Reading Survey students" creative experience, further summarized Breakthrough Strategies television reading program. Hoping to read out of the woods for the television program, suggestions and method feasible. Overall, from the following aspects elaborate on the content:The first chapter introduces the topics of the research background, purpose and meaning, literature review of existing research results of domestic and foreign television programs are classified study summarizes the study and research methods of this paper concludes.The second chapter analyzes the survival status of television reading program. First, summarizes the different development status of China’s television reading program development stage, it has undergone a fresh start at the beginning of the period, the development of depression, embarrassment stage, picked up after the revision of the program. Secondly, the study pointed out that hinder the development of China’s television programs of the four factors from both objective and subjective and objective factors, including continued low reading rate of the national conflict between two aspects of the entertainment and media environment; subjective factors include erratic positioning program, manifestations, such as a lack of both interest.Chapter Ⅲ, Breakthrough Strategies television reading program. TV reading program for the problem encountered in the development of China put forward a four-point breakout strategy:the use of celebrity, guiding the audience to read, to support media people introspection and policy, a clear and well-made program to locate and beautifully packaged.The fourth chapter,"College Reading Survey" creative case studies. Graduation short film introduces the background and significance of the topic, mainly from the video position clear, rich video compact forms, emphasis on video production visual effects, video documentary shooting style to deepen the theme of progressive layers outstanding issues set Short ideological, host programs to increase the choice of culture, for the graduation of seven other aspects of the movie I made creative director elaborated and lessons learned.The conclusion is a summary of the views set forth for the paper to make reading and outlook for television programs, and pointed out the inadequacies of this thesis. |
