Research On The Development Trend Of TV News Program Under New Media Environment

Since the21st century, the rapid development of new media, and penetration intotraditional broadcast television medium. Under the impact of new media, radio and televisionindustry had to make reforms in order to adapt to the dramatic changes brought about by newmedia. With the development of digital technology, new media offers a variety of access toinformation and the range of options to meet the people tend to be more diverse, specialized andindividualized needs, they are changing the way, do not stop for a moment updated andinnovative hardware and software technology product design and content, resulting in a newwave of media revolution.Major domestic TV media have their own way has begun the integration of new media,CCTV and Phoenix TV and other major media in the way of the development of new mediahave achieved some success. But due to the existence of new media technologies form the newcommunication model and talent management features and other aspects of the emerging, will befaced with the allocation of resources, business management, business innovation and talentstrategy you have deep accumulation of television media development of new media business avariety of new issues and other aspects. In the context of new media to flourish, internal andexternal environment of television media and new media integration faced by how domestic TVmedia in their new media business development process should take what kind of developmentstrategies and so on, the television media Language under the new media environment, we mustthink about.In such a context, television news programs have to adapt to the development of theirown to change. Some domestic television stations have applied to new media in the productionof television news programs, but in the process also facing various difficulties. How to overcomedifficulties, to adapt to the new media environment, a television news programs need to addressthe problems, but also become a hot moment. Now, the point is the most important opportunityfor the development of China’s media industry reform. Firmly seize this opportunity to point toour relationship in the future success or failure of the media industry for quite some period ofdevelopment.Through innovation of this paper is to study examples of television news programs,combining art, journalism theory, communication studies, identify a range of issues arising fromthe integration of new media, television news programs, combined with the actual situation ofthese problems reasonable way to propose solutions, making the television news programs arebetter able to develop in the new media environment, to meet the needs of the audience.