A Study On The Guiding Ability Of Public Opinion In The People 's Republic Of China

In the history of BBS’s development in China, forum of powerful nation inpeople net is a milestone on the road. Its influence becomes more and more deep,no longer simply is the staging area, it’s a bright spot which is focused by thegovernment, the people and even by foreign internet users. Under the environmentof china’s increasing open, free speech, studying its role in public opinion monitoringand how to correct public opinion guidance for even not China’s1.35billionpopulation but its huge customers group is especially important. Therefore, thisarticle not only theoretically, but in practice, to People’s Daily online powerhousesBBS has carried on the thorough analysis, which can be for other network BBS havecertain enlightenment.There are four chapters in the paper, The first chapter of thispaper describes the research background, significance, status quo of the subject andresearch method, etc. The second chapter introduces the development of BBSspower, and the mimicry environmentare analyzed. The third chapter combines theactual case studies, and by using the four founders,Wilbur Schramm, communicationand other related theory, communication scholars such asHarold Dwight Lasswell,theory of the environmental monitoring function, social function of network media,etc., from Peoples Daily online powerhouses BBS event analysis to see its influencepublic opinion and public opinion monitoring. Fourth chapter to write after the studyof peoples powers BBS by revelation, and used for reference by other politicalnetwork BBS. In this paper, according to the China Internet network informationcenter (CNNIC) data and the questionnaire survey data, using the sampling method,questionnaire survey and content analysis and other research methods, as much aspossible to make the data accurate, exact conclusion.