Research On The Credibility Of Media Business Reports Based On The Phenomenon Of Public Opinion

The dissertation sorts out the cases on public opinion rebound in the Chinesemedia business report, analyzes the influential phenomena of public opinion rebound,particularly selecting the widely controversial and extremely typical Standard DoorIncident of Nongfu Spring in2013and detailedly analyzing the report on the incidentby Beijing Times as well as finding the means of constructing facts and elements ofpublic opinion rebound caused by subjectivity and objectivity. Data analysis makes itpossible how the other media and the mass behaved, what caused them to do and whateffects did the public opinion rebound have on the media credibility. The reboundwith the Beijing times public opinion affect all the elements of media credibility, inorder to analyze the media business reports the problem of the relationship betweenthe rebound of public opinion and media credibility.Secondly, the dissertation made an analysis on the general factors affecting themedia credibility and the elements influencing the credibility of media business reportas well as the causes of increasing frictions between media and enterprises; Othermedia counterparts for the fact that media business follow up sex is insufficient, thepeer review and missing; Reported lack of specialized business laws and regulationson media reports the specification, no professional identification institutions ofenterprise loss; For a long time the soft of media enterprises.In the conclusion, based on the previous researches, the author made are-consideration on the preservation and reconstruction of credibility of mediabusiness report and put forward the relevant strategies from the following four sides:governing sections, media, audiences and enterprises.1) Governing Sections shouldintroduce the relevant laws and regularities to protect the rights of media andenterprises.2) Media should take a responsible attitude towards audiences, enterprisesand self-credibility. Media must take an attitude of news professionalism, hold theprinciple of balance and keep a cool head. Self-discipline should be as well applied topractice and mutual supervision should be done between media.3) Enterprises cannotpamper the acts of news rent-seeking and discourse rent-seeking and employ thelegal means to seek for justice.