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Public Emergencies Network For Public Opinion Research

Posted on:2012-03-21Degree:MasterType:Thesis
Country:ChinaCandidate:J JiaFull Text:PDF
GTID:2208330335472160Subject:Communication
Abstract/Summary:PDF Full Text Request
Since the 21st century, With the social transformation and economic growth, China has entered a high-risk critical period, all kinds of major emergencies frequently come and major incidents constantly stimulate our nerves. These events led to the state and people subject to significant loss of property, increase the difficulty of government administration, greatly endanger the social stability and harmonious development.The public opinion of network, as a new form of media, have a deeply impact on the social life. At the same time, bring some new problems, such as how to understand and reasonably use of the public opinion of network, and how to guide the public opinion of network. There is a natural link between sudden of sudden public events and fast of the public opinion of network. The public opinion of network have the important impact on public opinion of sudden event. The highly development of communications technology and media forms of communication, making all kinds of information is very easy to spread quickly, and to form public opinion and influence public attitudes. Media as a public resources commitment to the social responsibility, and In public emergency happens, play an important role to the progress and evolution of events.With the increasing popularity of the Internet, the influence of network as a "fourth media" being more and more attention. Compared with the traditional paper and electronic, network because its full-time, unbounded, interactive features, in emergencies and other major social events and become a dominant force in the evolution of public opinion. After the occurrence of public emergencies, people will be the first time on the Internet, and give their knowledge to words, pictures or audio form out there. Network transmission openness Makes public access to an unprecedented autonomy and freedom, but also greatly promote the public participation and attention of the network transmission to the sudden public events.Today at home and abroad every major public emergency, can led to strong reactions in the media of network, and form public opinion of the free market. Through the dissemination create a strong impact of public opinion, and play great the positive role. With the rapid development of network technology, and because of complex constitute of network of public opinion, as well as management concept of public opinion is relatively lagging behind and management intensity is weak.At present, in the sudden public events, public opinion of network have lots of problems, such as a lot of bad information and hostile forces are trying to invade. in the sudden public events, public opinion of network like a double-edged sword. If we do not actively guide them, there will have some negative effects. With spread in the network environment, There will be some false information. Irrational and radical behavior of internet users can make matters worse, endanger the information security of network, affect the social harmony and stability. Therefore, They are very important to analyze the public opinion of network, control the direction of public opinion, actively guide the public opinion of network. They Have become a major problem, How to understand the characteristics and laws of and enhance the management and guidance of public opinion, promote the healthy development of public opinion of network. Research focus of this paper is to analyze the impact of public opinion on the public emergencies and problems, and how to guide public opinion of network, control of initiative of public opinion of network.
Keywords/Search Tags:public emergencies, network media, formation mechanism, media guidance
PDF Full Text Request
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