Research On The Formation Mechanism And Guidance Of Fan Culture In The Era Of New Media Empowerment

Fan culture has been changing from the minority to the public,from being misunderstood to being understood.Up to now,fan culture has become a cultural phenomenon that can not be ignored.The existence of fan community has also attracted more and more attention and discussion from all walks of life.The research on the formation of fan culture came into being.The formation of fan culture is not accidental,but the result of human,environment,technology and other factors.At the same time,the new media empowerment provides the impetus for the formation and development of fan culture.New media empowerment is also a hot and key topic in today's society.The continuous development of new media technology and Internet technology has changed the power structure of the audience to obtain and disseminate information,driven group empowerment on the basis of self empowerment,and promoted social and organizational empowerment.Fans are more "fanatical" audiences.Fans' use of media and desire for information acquisition are higher than other ordinary audiences.The empowerment of new media just enhances fans' cultural participation and expression rights,constantly stimulates fans' self creativity and promotes fans' text productivity,which are important components of fans' cultural development.The formation of fan culture is also bound to be inseparable from the interaction between fan individuals and culture,from emotion to identity to active participation.This series of interaction process has completed the evolution from individual to fan.In the process of development,fan culture will also face many practical problems,such as network violence,data fraud,etc.,which requires all sectors of society to pay more attention to this kind of subculture.Although fan culture is a kind of subculture,it does not exist independently.There are various connections between fan culture and mainstream culture,mass culture,and objective and rational understanding Based on the understanding,we can study the culture itself and treat the problems in the development of fan culture objectively,so as to guide the healthy development of fan culture.I hope this study can provide a new angle and referencefor the study of fan culture,and enrich the research direction of new media.