Cctv Financial Channel Revision In The Context Of The Globalization Perspective Analysis

Economic globalization is the mainstream of world economic development.With the process of economic globalization, whether media can voice stronger in the international arena has become an important symbol of a nation's soft power. And media of all the countries want to gain the international discourse power during the competition. The fourth revision of CCTV Financial Channel from August 24.2009 trys a new concept and implement a bold innovation."global markets,global resources, global wisdom" has become the channel's new concept. On the one hand CCTV Financial Channel has fullfiled live coverage of the global market for 24 hours for reporting important economic events on sport, making China voicing stronger in the word and securing national interests. On the other hand, CCTV Financial Channel has become more concerned about the needs of people, met the demands of the mass and tried to become "The window of financial policies, guide of investment, the helper of people living". The paper aims at analyzing the reasons of the fourth revision of CCTV Financial Channel and summarizing the changes of pragrammes and changes in scheduling. Based on analysising the features of reporting daily financial news and major world economic events, the paper try to explore how CCTV Financial Channel highlights the global perspective and the Chinese perspective and gains the international discourse power in the international arena, hoping the experiences gained in this revision can be of certain reference value for the development of other fiancial channels.