| Subject: The discuss of strategic countermeasures 7of Chinese TV media industry under economic globalizationIncessant rise of new science and technology has brought the reformation of global spreading media, then proceeded to the next step of leading to a huge impact to whole human society. In the past 30 years, the masses media, especially TV spreading media, has occurred global tendency of transforming, especially the globalization and international tendency of media.Globalization is an unchangeable tendency now, and China has built up the socialist market economy and had been a member of the World Trade Organization (WTO) on 11th, November 2001. There comes the new era that connect with world market economic system.The characters of economic globalization are production globalization, financial globalization, trade globalization and technology globalization. The essential of economic globalization is a course of the flow of production factor in the area of world to search more advantaged investing location arising from the development of productivity.If the globalization is a historic chance to Chinese economy, it is a change and more is a challenge to Chinese TV media. Facing to the driving challenge of media globalization, though Chinese media has a certain advantage in the whole, the disadvantage is also very in evidence, and almost media have not prepared sufficiently to the incoming challenge. Now Chinese media should voluntarily participate and inosculate into the course of media globalization and must take many countermeasures to the challenge of media globalization, making more and more living space for our country's TV media industry.In the face of drastic competitive circumstance at home and overseas, as long as Chinese TV media bravely meets the challenge of media globalization, considers the situation, elaborates engineer, neatly exercises strategy, it can obtain a super excel lent opportunity of flying development before the entering into China of western media.
|
PDF Full Text Request