Research Of New Financial And Economic Weekly In China

In recent years, the blooming of the financial and economic weekly becomes an important feature in the development of communication. Among these weeklis, there are three newspapers—the 21^th Century Economic Report, Economic Observer and Chinese Business, which are more concerned and called "new top three financial and economic weeklis" by the business and academia. Though scholars have done much researching work in the fields of grow-up reasons, development methods and the compare with foreign media, these literatures need comprehensive survey and systemic consideration.As the three weeklies came into being under a new historic and social circumstance, they differed from orginal economic papers in media orientations, capitals, communication ideas and operation modles. As a result, we decided to use the theories of communication, journalism, economics and sociology to make a thorough and systemic research on this subject. The concept, features and current situation of the three weeklies are firstly analyzed. On one hand, we compared the three new financial and economic weeklies separately from aspects of market orientation, content arrangement, format design and band popularization for its exterior competitive surroundings. On the other hand, we compared the new financial and economic weeklies with magazines and dailies, in order to find their exterior competition.We came to the conclusion that lack of market demands, talents and news resources are the main obstacles, which forbid new weeklies changing into dailies. Under the global background, the new finance and economics weeklies should facing the interior and exterior challenges from foreign and internet media. The future financial media will become a complex with internet, mobile phone, newspaper and TV ect. Under such circumstance, the market will be subdivided further, and some willgrow up to mainstream media like Wall Street Journal and FinacialNews.