| Starting in 1997, China's TV media began to broadcast live important events to try to carry out bold and pioneering new, the first time the Chinese media to live for the performance of large-scale form of the media stage debut in the world, for almost no experience in large-scale live TV is a great political and operational capacity of the test.After more than ten years of experience, China's TV media in a major event occurs, immediate response can be quickly spread to become the most influential media, In addition to the accumulation of technology and experience and, more importantly, in the time of the incident to arrive at the scene as quickly as possible to cover the appearance of reporters, TV sound will combine the advantages of painting the full play, employing methods of interpretation of observations and unique perspective to the scene displayed in front of audience. Broadcast live on television technology has become more developed today, live television during the "human" factor in playing an increasingly important role, but also as a TV media in a major event in the "brand" the byword.In this paper, incidents in 2008 to fight the storm, Wenchuan earthquake and typical media events for the 29th Beijing Olympic Games, to launch Shenzhou VI's live appearance in more depth.Through a press appearance in a major event in the role of the position, digging in the mass mechanism for interpersonal communication through effective communication; reporters at the scene of appearance reported the dissemination of meaningful analysis, That its expression in the media of television an effective carrier, of the press in time of security and no clips of the necessary conditions for the production trend; on the appearance of journalists live in a major event in the grooming capabilities that a major event in the future of the site's appearance reports will be More normalized, emotional, mechanisms and professional, and extensive use of SNG and professional training colleges and universities, will also press appearance to enhance the quality of the training and protection. |