The Analysis Of Provincial Satellite TV Channels Brand Construction

The market owned of 3,000 Chinese TV sets was republic regarded as one of thecomplicated markets in the world. Since the year of 1997, a large scale of provincialsatellite TV channels enrolled in the market, provincial satellite TV channels were allfaced into a stress conversation. With the advance of provincial discovery rate, it isgetting gradually manifest with the phenomenon of the overlapping orientation ofeach channel, the cloning programs and the upgrading ads' price battles. Provincialsatellite TV channels are now respectively searching for their special brandorientation to open the domestic market.The paper has been ordering the rising, developing, styles, and existing issues ofdomestic provincial satellite TV channels totally. It also has been discussed thedetailed competence situations of Chinese provincial satellite TV channels, analyzedthe basic approaches of provincial satellite TV channel brands' construction from thetheory angle, probed into those fields deeply and completely such as brand orientation,content construction channel making and the spreading and growing the provincialsatellite TV channel brand.On the basis of the above, the research anatomized the developing processes andexperiences of provincial satellite channels of Jiangxi guided by those theories ofnews telecommunication, marketing, branding, advertising, carded the general rulesof provincial satellite channels of Jiangxi' brand construction. The goal of it is to set aconstruction model to other TV stations especial provincial satellite TV channels inChina.It mainly consists of two parts in the paper.The first part is to expatiate on the provincial satellite TV channels from the totalangle. It is mainly written by the sight of provincial satellite TV channels' developingsituations, styles and competing environment, to draw the significance of it brandconstruction.The second part is going deeply to discuss provincial satellite channels of Jiangxi,and dissertating on it surrounding its branding column making, program arrangingskills and brands spreading.