| Our TV career started early, but since the eighties after the reform and opening up the television industry began to start. TV media is not only the mouthpiece of the party and the government who needs to guide public opinion, is the people’s entertainment desk who needs humanistic concern, but also is the market economy’s company who needs to achieve market share gains. In television channels who shouldering the political, social and economic attributes, Provincial Satellite TV Channel and is closely related to the province’s economic development and often complementing whit each other. It is the mainstay, surviving in the cracks between CCTV channels and terrestrial channels, whose development is undoubtedly important.With 4G mobile communications network opening, smart mobile devices set off a wave of media industry competition. Combing media’s changes in every age to refind experience. Only to understand their competitive situation, does Provincial Satellite TV Channel can progress with the times and win the political, social and economic effectiveness harvest in heat media tug of war. This article is based on Provincial Satellite TV Channels of JiangXi, according to the latest CSM data, analyzing the changes from the television market in the viewing environment, program content to structure of the audience in recent years. Using marketing SWOT trend analysis, to get a clearly systematic, interpretation of the Jiangxi TV’s current state of competition and then hoping this study will be helpful for Provincial Satellite TV Channels of JiangXi and other similar TV channels. |
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