The Competition Strategy Of Provincial Satellite TV In The New Context

China is now a satellite television has basically entered a stable phase of the fierce competition in this one, the number of absolute advantage to occupy a place of particular concern the development of TV. Some of them have been from the beginning of the local propaganda organs, institutions have been gradually turned into a position of relative strength with the Media Group; some remains stalled in the original model; Some seek to make innovative changes are to benefit from China TV industry brought great benefits to carve a share. In this wave of development by leaps and bounds, the competition is increasingly fierce. Central media, local TV, and even between urban channels is the outbreak of a war without gun smoke, the local TV in order to obtain victory in this war, they have to find a suitable for their own development. Through the analysis of the success stories as well as the TV industry development, we can see:the Group, and the industrialization of the development; differentiated business; Channel brand to build and so on, will be their inevitable choice. This article in accordance with the present situation, problems, coping measures, the structural logic of the layout, and strive to be able to develop a clear understanding of the status quo, existing problems and the reasons for the deeper understanding of, and recommend viable competitive strategy.