Research On The Development Strategy Of Children's Digital Reading Payment Platform From The Perspective Of Communication

With the improvement of people's living standards and the increasing pressure of competition,families are paying more and more attention to the cultivation of children's interests and the shaping of their personalities,They arrange offline dance and music training classes and make-up classes for children,and meanwhile arrange online digital reading education in children's fragmented time.In addition,during the current epidemic period in China,children cannot go to school and can only study at home through online platforms.This is an period of opportunity for development and innovation of children's digital reading platforms.The payment platform for children's digital reading has the characteristics of simplicity and intelligence.Children can master the usage methods and can read independently.Parents can help and guide when appropriate.Children's digital reading payment platform has the characteristics of rich interactive interface,bright colors,pleasant sound,fresh images and vivid stories,which can attract children's attention,improve children's interest in digital reading,and cultivate children's good digital reading habits.However,there are problems in the development of children's digital reading payment platform,which hinder the development of the platform.Since some Children's digital reading payment platforms are content aggregation platforms that include children and content collaborators,this paper is mainly based on the children's digital reading payment platform's development strategy research for children's digital reading,not the development strategy of content partners.Therefore,from the perspective of communication,this article takes the penguin fairy tale as an example,and using the literature analysis method,participatory observation method,interview method,questionnaire survey and the most basic data statistical analysis method to study the children's digital reading payment platform,and analyze the background,meaning and characteristics of the children's digital reading payment platform,put forward the problems in the development of the platform,and then use the knowledge of communication to analyze the specific problems in the platform,that is,analyze the children's digital reading payment platform communicators,Communication content,communication channels,communication audience and communication effects.Finally,the problems existing in the development of children's digital reading payment platform are summarized,and the development strategies are proposed from three aspects: content,service and technology.Establish children's content evaluation standards and shape classic IP to improve content quality;VR virtual technology and AI artificial intelligence technology are used to break through the limitation of time and space.Thus provides the reference for the construction high quality children's digital reading payment platform.