The Research Of The Development Of Tv Media In The New Media Environment

Environment is the basis of all life in the world and conditions of the media are also closely related to their survival and development environment, media environment, the factors directly affect the development of media, various media to adapt to the environment, can survive and develop. From the perspective of the media environment will be television media as living organisms, so it can be more clearly explore the present and future.The emergence of new media to promote more intense competition among the media, the media industry environment due to economic development, technological advances, the adjustment of industrial policy which occurred in the Evolution of Evolution is evolution, the audience followed the evolution of ecological environment, the media environment in constant evolution in the evolution. Television audiences in the past because of its broad and influential social systems and other factors, has been in the media eco-system eco-high, in the new media environment, the television media is also retaining its position as a high level?This media environment at home and abroad on the basis of studies, from the media industry, environment, audience, environment, social environment to explain the three aspects of the media eco-environmental changes, and then combined to analyze the television reality TV era of new media the living environment of the media.Correctly understand the medium itself and in the media environment, analyzing the pros and cons of media development is of great significance. Media can accurately identify their own niche, growing in stability mechanisms, to maintain and expand the advantages of timely ecological shift, through the establishment of "cooperation in the competition, in cooperation with the competition," the new competition and cooperation are constantly optimizing the ecological environment, to promote the ecological balance of its internal and external environment and a virtuous circle. Then the TV media in the understanding of their ecological niche after the how to maintain or enhance their ecological as well? In this paper, Hunan, Jiangsu Satellite TV as an example and the development of the domestic and international research on television trying to explore the basis of a television in the new media environment, how to better survival.