Survival Of The Television Under The New Media Environment

This paper takes the rapid development of new media technology in recent years as a background and the TV media in the new media environment as the research object. By analyzing the impact of traditional television in the new media environment , to explore the viability of traditional TV media and future trends.Paper describes the use of theoretical analysis with a combination of case study. Study found that the development of new media technology to bring us a rapid dissemination of information, freedom of communication environment environmental audience in such an environment, the traditional TV media in addition to maintaining its advantages, should take the road of integration with the new media, turn challenges into opportunities for the traditional TV media to seek greater living space.The thesis is divided into six parts:The introduction part to clarify the origin of some topics, research status, the contents and research significance of this paper.ChapterⅠanalysis the development of new media during these years, describes the definition of new media and reasons caused the rapid development of new media.ChapterⅡanalysis television living environment under the influence of new media respectively from the political, economic, cultural, technical point of view.ChapterⅢanalysis the influence of new media to television transmission function , communication technology and other aspects, summed up the new media on the impact of traditional television media .ChapterⅣby studying the integration of new media and television , and the changes of television media earnings, analyzes the development of television media under the new media environment.The conclusion part of the opinion that the thesis analysis the self-transformation of traditional television, proposed specific methods, strategies for understanding the survival of the current trend of TV media, provided a useful perspective to study about the development of TV media.