All Media Era Beilun Radio And Television Media Development Research

With the widespread application of digital,network and other high and new technology,represented by the Internet and digital technology as the foundation of new media force,especially the popularity of tablets,smart phones and other mobile terminal,the media industry has rapidly into a new stage of development--the media age.Beilun radio and television due to mechanism,lack of talents,backward technology,geographical restrictions and other factors,CCTV,satellite TV,provincial and municipal ground channel turns extrusion,then not timely follow the latest "media convergence" trend,take effective means to consolidate the existing advantages and so on the change pattern of communication media has been a great shock and challenge.The most direct impact is the "four losses" of the audience,the advertising,the talent and the right to speak.In order to maintain the existing market share and ratings,Beilun radio and television media industry must face and study encountered in the development of opportunities and challenges,to examine their own strengths and weaknesses,choose reasonable strategic decision,development and breakthrough in the four directions of the transformation and upgrading of the environment.This system uses communication and strategic transformation and the theory of knowledge value chain theory,the transformation and upgrading of practice as the sample area in Beilun radio and television,based on the analysis of Beilun radio and television media industry facing the survival situation and development dilemma and the transformation and upgrading of the environment,by comparing the history and current situation of domestic and foreign media media the development of clear transition direction of Beilun radio and TV media industry?Secondly,taking the internal elements of Beilun radio and television media as the research object,this paper analyzes the main problems and reasons of the transformation and upgrading of Beilun radio and television media in the era of all media,and explores the reasons?According to Beilun radio and television media industry has its own advantages and disadvantages,current situation of product structure and management,the development of analysis and evaluation,the strategic development and management theory is applied to the Beilun radio and television media industry development and innovation of management mode,to determine the Beilun radio and television media industry in the development of all media localization the age and development goals,and from four aspects of operation mechanism,marketing mechanism,personnel,system and mechanism reform,elaborated the Beilun radio and television media industry in all media era should develop to industrialization integration,restructuring and other measures and new media,puts forward the establishment of modern enterprise system,the construction of diversified profit mode,management mechanism reform with the system to ensure the smooth implementation of the specific recommendations to upgrade,Hebei that county level radio and television media industry transformation and decision-making in all media era Provide reference?...