Study On Competitive Strategy Of Chongqing A Engineering Consulting Firm

Construction Cost Consulting is the knowledge-intensive engineering service enterprises to provide economic and technical services. Although engineering cost consulting enterprises in China have achieved the rapid development in recent years, compared with foreign enterprises, they are prevalence of small, weak competitive disadvantage. With its conclusion of the transition period after china's accession to WTO, foreign enterprises must take advantage of their capital, technology, management, talents, services and reputation to take up our domestic market, on the other hand, Chinese enterprises will also get more opportunities to enter the international market. In the case of opportunities and challenges, to get a more beneficial position, in competition with foreign counterparts, our engineering cost consulting enterprises must face situation positively, pinpoint its location, comprehensively enhance the competitiveness, and fight for survival and development in the competition.This article firstly makes analysis and comparison on Domestic and international engineering consulting industry from the perspective of Market environment and the present industry status. Compared to foreign engineering consulting industry, the engineering consulting industry in China has the characteristics as follows: firstly, Industry laws and regulations do not integrated and standardized management is scattered. Second, Industry structure is unreasonable, planned economy was very strong. Third, the industry's fragmentation is apparent, which lack of systematic. Fourth, the lack of consummate and efficient market environment and fair market competition mechanism. Fifth, the quality of our engineering consulting practitioners needs to be improved. Based on the analysis on the current situation of consulting industry, it sums up types of business forms company in the field of the engineering consulting industry in China, including survey and design companies, engineering consulting unit, bidding agent, cost consultancy and supervision of several Project Management Company. Besides, this article make an analysis on the A consulting engineering firm's facing external environment in Chongqing. And it analyzes the A consulting engineering firm's facing external environment from the perspective of political and legal, economic, technological and social environment. From the domestic environment to the small environment of Chongqing are in stable and harmonious state, which are conducive to engineering cost consulting enterprises substantial development. And then, the Policy support on the engineering consulting industry's healthy development has lay the foundation for enterprise setting long-term development goals. Chongqing's economic and construction of the rapid development of information network systems management software application and the application of various engineering consulting industry for providing excellent technical support. What's more, Chongqing's rapid development of economic and construction, the application of information network systems management software and other application in various engineering consulting industry providing excellent technical support for the consulting industry.Third, this paper analyzes the industry environment that A project consultating corporation confronts by Porter's Five-force Modeler. New entrants are generally smaller and lack of industry management experience, so they are hard to develop, however, there is little threat to A project consultation corporation, which shares abundant technical skills and good reputation. Chongqing's engineering consulting industry is hard to achieve self-discipline at this stage, some corporations lack planning, focusing on short-term interests and confronting vicious competition; in the sector, competition is most intense, this influence is the strongest. Alternative is that the effect of project consulting corporation is cancelled or replaced, due to the changes of the basic construction program or construction system. This incidence is not possible to happen in short terms and the threat of alternatives is week; project consultation corporations provide intellectual service, comparatively, the ability of bargaining depends on the service they supply, however, to most project consulting corporations, they almost provide similar services. Therefore, under normal circumstances, the bargaining power of engineering consulting corporations has little impact; currently, customers are used to competing with others, so the charge of engineering consulting projects becomes lower and lower; although this is the inevitable result of market competition, but many of them disrupt the market order for short-term interests. Although the construction field continued to connect with international standards and the role of consulting firms continue to be recognized by implementing and construction unit, and industry self-regulation will gradually increase and the phenomenon of malignant price squeezing will gradually decrease, the current practice of serious price squeezing have created a very bad impact on the project consulting firms. To sum up, Porter's Five-force Modeler has the strongest impact on the competition power in same industry and the bargaining ability of purchaser in industry structure.Forth, this paper analyzes Chongqing A project consultation corporation's inner environment. In addition, it Introduces the company's business scope, organizational structure and corporation culture and analyzes the enterprise's internal resources from the perspective of enterprise operation and quality, and finally gets A's unique competitiveness. Firstly, the brand has been recognized by society. In the engineering consulting industry, there are many companies, which have many low-level operations; Chongqing A engineering consulting company focus on quality over years, established a strict quality control system and post-review system, has won a good reputation and regular customers. Secondly, A has advantages in project supervision. A company has contracted a number of major engineering supervision services in Chongqing and has accumulated abundant engineering services experience of supervision. Thirdly, A has a good foundation for exploiting new business. Large financial institutions abroad require little on the basic qualification, but on the experience. A has rich consulting experience of cooperating with World Bank and Asian Development Bank, which lay a good foundation for developing new business, especially the cooperation with foreign financial institutions.Fifth, Conclusion. Based on the analysis of competitive strategy, this paper proposes the development competitive strategy for A consulting firm. Differentiation strategy is to provide unique products or services and form unique character in the whole industry.If the differentiation strategy can be achieved, it will become the feasible strategy for paranormal returns in the industry, because it has established a defensive position to deal with five competitive forces, although the form and cost leadership are different. From the internal analysis of A company, it shows that the company has certain advantages and competitiveness of the brand, over the years, A company has established a good corporation image, compared with the same industry, although other companies do not have the price advantage but a good brand. Although Chongqing has imperfect engineering consulting market and low level of competition, with the development and standardization of construction and consulting industry and growing operation scope constantly, Chongqing A consulting engineering firm can move forward in the development of integrated business consulting, and build new competitive advantages and response to market changes quickly with existing technologies. What's more, in order to secure the achievement of A's differentiation, this paper attends to take following measures to ensure the implementation of the strategy: first, to improve corporate management infrastructure; second, to improve the human resource management; third, to strengthen the marketing capacity to increase R&D capability; forth, to propose an innovative product differentiation; Fifth, to establish the establishment of effective control and evaluation system service.