Ba Project Consulting Management Company Development And Strategic Research

The business strategy is the core of modern enterprise competition and development. With the global economic integrative advancement, enterprise's competition intensifies gradually. Strategic management becomes more and more importance. Ad the saying goes the strategy determines destiny, the idea determines direction . The ability of establishing and implementing business strategy should be reflecting an enterprise's management directly. The strategic management is of vital important to the enterprise's growth and revenue.Taking BA engineering consulting management company as the research background of the present research, the thesis researched external circumstance of consulting industry from two aspects of macro economic environmental and external factors, analyzes circumstance of the industry and policy of the industry. Besides, analyzes the internal circumstances from aspects of the company, the conditions of marketing, the conditions of financial, the conditions of human resources and so on, and key factors which may influence the development of company are concluded. Base on the analysis of strategy goals and strategy combinations, the development strategies of BA Company are researched in detail, and the development strategies of BA Company are clearly proposed. These strategies are :(15) focused differentiation strategies and brand strategies. Shape unique service and brand and to strengthen the traditional markets for government's service (16); composition of strategies alliance to realize the horizontal and vertical union of enterprises. The corresponding strategy development phases are pointed out, and they can be realized from the aspects of the construction of enterprise core competitive force and enterprise's culture. Finally, according to the status of the enterprise, suggestions and effective measure are proposed are pointed out. These measures are to exercise focused differentiation strategy, to select strategic corporation partners,to promote the service awareness,to enforce group construction,to realize brand strategies,strengthen the cultivation of core competitive force,to innovate company culture, to quicken the transformation of system and mechanism in accordance with the development of market economy, and to establish advanced human resource management system to distribute resources more reasonably and set foundation for the sustainable development of the company.