A Study On The Competitive Strategy Of SC’s Lower-tier Market

China’s bidding agency industry has been developing rapidly for decades with the take-off of China’s economy and the demand of the huge trading market.At present,under the concept of "streamlining the government,delegating power,and improving government services",China has fully liberalized the entry qualification of the bidding agency industry,and the market competition has become extremely fierce.At the same time,the China’s encouragement of the development of whole-process consulting services and electronic bidding for project construction has pointed out a new direction for the future development of China’s bidding agencies.This paper takes SC,a bidding agency,as a case study to develop a competitive development strategy for the company’s lower-tier market in the new situation,analyzes various competitive strategy tools such as PEST,Porter’s Five Forces Model,and SWOT,and uses the Quantitative Strategic Plan Matrix(QSPM)to select a suitable competitive strategy for SC.The study shows that SC’s relatively outdated internal incentive mechanism,insufficient talent pool and single type of business and customers seriously hinder the company’s normal development,which objectively requires the company to carry out comprehensive internal innovation by formulating new competitive strategies as soon as possible.From the external environment,the company’s main business market,S city municipal district,the proliferation of competitors in the same industry,disorderly means of competition,coupled with the threat of centralized procurement centers and large state-owned enterprises to replace the independent bidding,etc.,through marketing and other means to maintain the original market share has been very difficult,so the urgent need to find and expand new markets.On the contrary,the four counties under the jurisdiction of S city have a developed overall economy,sufficient funds for construction and procurement,and a large market demand for bidding agencies,which provides a solid economic foundation for the development of bidding agencies.At the same time,the industry rules of the four counties are basically the same as the existing market of the company,but there are relatively few competitors,the scale is generally small,relatively inexperienced,the business type is single,and the original practitioners cannot fully meet the needs of the whole process of customer service.Using various strategic analysis tools and combining the above factors with the company’s strengths and weaknesses,the author concludes that the company should actively make use of the relevant national policies,take the four counties and cities as the target markets for sinking,and,by virtue of its high brand awareness,rich business experience,mature organizational management and marketing capabilities,as well as the advantages of various and interrelated business types of the subsidiaries of Group D,to which the company belongs,adopt a series of safeguards such as adjusting the company’s organizational structure,improving the systems,making good financial guarantees and innovating the corporate culture by establishing the Group’s Strategic Collaboration Department and electronic bidding trading platform.By establishing the Group Strategy Department,electronic bidding trading platform,etc.,and adopting a series of safeguards such as adjusting the company’s organizational structure,improving the systems,providing financial security and innovating the corporate culture,SC provides customers in the target market with differentiated services in the whole process of project construction consulting,and coordinates and implements the strategic plan of sinking into the competitive market.The authors hope that this will contribute to the healthy development of SC in the future,and then provide reference for the strategic choices of other similar enterprises in the same industry.