| The author is now working in a county-level electric power enterprise. According to the necessity of the electric power enterprise marketing effect evaluation improvement, this paper elaborates on how to set up series of scientific, reasonable and comprehensive concerning the mechanism to evaluate the fruits of the operation and management county-level electric power supply enterprises, with the county-level electric power supply enterprises as the researching subject, under the background when the reformation of the electric power industry system is further implemented and the competition among those county-level electric power supply enterprises is introduced. This text analyses about the factors influencing marketing result of power supply enterprise at first. It has set up a set of indexes system of evaluation marketing result of power supply enterprise on this basis. It promotes the operation and management level of the leaders in said enterprises and improves the fruits of the present operation and management. |
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