The Rural Marketing Strategy Study Of Shenzhou City Electric Power Corporation

The paper is based on the theory of electric power market, in view of the power company Shenzhen City Shen Zhou marketing conditions and all the electricity supply market on the basis of the analysis of the status quo, grey prediction methods used to forecast electricity demand, combined with grey correlation Analysis of the identified target market. On the basis of electric power marketing basic theory and actual instance of Shenzhou city electric power corporation, The thesis brings forward integer marketing blue print focus on customer satisfaction, by the basis of characteristic of every target market confirms product, price, service and promotion strategy, by the analysis of macro position, opportunity, advantage and challenge in the process of Shenzhou city electric power corporation transmission electric power, provide basis of actual marketing management decision-making in Shenzhou city electric power corporation.