Research On Electric Power Marketing Strategy Of Baoding Electric Power Corporation Under New Situation

As electricity industry is undertaking in-depth reforms, our electro-market hasbecome the purchase market by the guiding of marketing demand and the objecting ofsatisfying customer demand, so electric power marketing has become an attractingproject. The thesis discusses Baoding Electric Power Corporation under new situation interms of macro environment and micro environment and the phase of electric powersupply and demand. By the analysis of marketing status of Baoding Electric PowerCorporation and the actuality electro-market in Baoding, this dissertation applies themethod of Grey Markov Chain to forecast the electro-prospect in this region, andconfirms target market of industry demand and residential demand by comprehensiveevaluation. On the basis of electric power marketing basic theory and the problem in theelectric power marketing of Baoding Electric Power Corporation, the thesis bringsforward some relevant electric power marketing strategies.