Analysis And Design Of Electric Power Marketing Business Application Systems

Accelerating Informationization construction is the important strategic plan of the party and State.17 National Party Congress put forward new tasks of the in-depth development of industrialization, informatization, urbanization, marketization and internationalization. Require central enterprise to realize the basic change from informatization to entire enterprise's integration, sharing, collaboration,built group enterprise unified integrated information systems, most of Central enterprises in the information technology infrastructure, core business application information systems and comprehensive management information system at or close to the world's advanced level of the industry.Electric power industry is the industry providing public goods and services to the Community, with the development of market economy, increasingly electric power marketing's prominent status and importance. As deepening of electric power reform and development of technology, industry within competition gradually increased, for improve efficiency and management level of electric power marketing, adapt the need of high-quality service, market development and so on under the new situation, increasingly more and more electric power supply enterprise take the operating strategy "to customer for Center", focus on increasing inputs efforts in electric power marketing, replacing backward equipment and means, improving traditional management way and work way, constantly improving service level.This article first reviews the define and features of power marketing business application system, explains the research status at home and abroad, points out the problem exists in domestic power supply enterprise currently and the development direction; second detailed analysis the characteristics of electric power as commodities, the features of electric power supply enterprise's marketing management, the basic functions of electric power supply enterprise's marketing management system and so on; The third under the actual demand of Yantai power supply company respectively research the planning design, function design, main business process design and so on of Yantai power supply company power marketing business application system.