Research Of Developing Strategy For Shanghai Xinyu Constuction Consulting Company

Shanghai Xinyu construction consulting company was founded in 1992, supplying professional consultancy to construction companies. This article is focused on studying developing strategy of company, which helps small companies to understand better of this kind of strategy.The development of China's economy brings great opportunity for construction engineering consultant industry, at the same time it also brings challenge. In such economic background, Xinyu Company is faced with challenge and threat for existence and further development.This article is based on the methodology of strategic management, thoroughly studying outer situations and inner situations which are the essentials and principal for making the developing strategy. Using the methodology and SWOT study, this article discusses the outer industry of construction engineering consultancy, strength and weakness of company and opportunity and challenge which are faced by the company. At the end of article, there is the future developing strategy for company and a general strategy for other small companies.