Research On Overall Strategy Selection And Implementation Of SH Engineering Design Consulting Company

As an emerging industry and a sunrise industry in China,engineering design consulting service industry is in a period of rapid development.It has the characteristics of high gross profit margin and good per capita benefits.It has broad development prospects and brings many good opportunities for the development of relevant enterprises inside and outside the industry.In the future,with the gradual differentiation of enterprises in the industry in the overall market,enterprises with strong technological innovation level,high design quality and better comprehensive characteristic service ability will gradually obtain competitive advantages and realize the expansion of scale and efficiency with high comprehensive quality.After several years of development,SH engineering design consulting company has laid a relatively solid foundation in all aspects.In 2020,it entered the ‘iterative growth’ period and proposed to fully implement the ‘change,optimization and improvement’plan.In this critical period,the company’s original overall strategy can no longer well match and adapt to the current internal and external environment of the enterprise,so as to guide the development of the enterprise.Therefore,in the face of fierce industry competition,the company urgently needs to adjust and formulate the overall strategic deployment of the enterprise.On the basis of correctly understanding and predicting market changes and recognizing the internal advantages and disadvantages of the enterprise,Improve the overall advantages of the enterprise in order to seek the survival and development of the enterprise.Based on this background,this paper attempts to explore the overall strategy suitable for the current development stage of SH engineering design consulting company,and provide reference basis for the overall strategic deployment of the company.This paper analyzes the external opportunities and challenges of SH engineering design consulting company by using PEST analysis tool and Porter’s five forces model;This paper analyzes the internal advantages and disadvantages of the enterprise from the aspects of main resources,main performance,organizational structure,main economic indicators and internal control ability.The SWOT analysis method and its four-dimensional coordinate analysis are used to determine the overall strategic alternative combination of SH engineering design consulting company,and then the QSPM quantitative analysis matrix is used to score each alternative,so as to evaluate the best overall strategic scheme of SH engineering design consulting company as the horizontal integration overall strategy.Horizontal integration strategy(horizontal integration strategy)refers to an enterprise’s overall strategic plan adopted by an enterprise through cooperation or alliance with enterprises in the industry,so as to stabilize the market position,reduce the enterprise cost,expand the enterprise scale and enhance the competitive advantage.The overall strategy of SH engineering design consulting company is horizontal integration strategy,which should focus on seeking cooperation with excellent enterprises in the industry,complement each other’s advantages and enrich relevant qualifications,credit and talent technology,So as to improve the whole process consulting service level of the company.Finally,the overall strategy of horizontal integration adopted by SH engineering design consulting company is designed from the aspects of basic principles,overall framework and implementation approaches,and the main contents of the implementation of the strategic scheme of SH engineering design consulting company are described.The research results of this paper enrich the theoretical content of the overall strategy of the enterprise,provide direct reference for SH engineering design consulting company to formulate the overall strategy,and provide reference for similar enterprises to formulate the overall strategy.