The Development Strategy Research Of Zhongyuantrust & Investment Co., Ltd

Zhongyuan Trust & Investment Co., Ltd (referred to as Zhongyuan Trust below) is a comprehensive financial service company mainly dealing with financial trust products. With the issuing and implementation of"Trust Law"and with the perfection of market system and the development of global economy, our financial service sector will be more open to foreign companies. So to win over the competitors in the marketplace, these financial service companies must increase their competitiveness. The strategic management, the highest level among the management which impacts the future of a company, is of the significant importance.On the basis of trust basic theory, modern trust investment theory, management strategy theory and innovative theory of finance, the article analyzes the macrosoft environment condition, Microsoft environment condition, inside factor and the current management situation of Zhongyuan Trust & Investment Co., Ltd through statistical analysis way .This article adopts the SWOT Method to analysis the strengths and weaknesses, the opportunities and threats confronting Zhongyuan Trust Finally the specific competitive and development strategy are determined. Based on the principles of making these strategies and these strategies themselves, Zhongyuan Trust has made a concrete middle and long term development plan to ensure the management team to understand the total strategy and be committed to increase the core competitiveness of Zhongyuan Trust. Then the article focuses on supplying the seven specific strategies such as the development of business,optimizing capital,human resource etc. Finally, to make the strategy to execute well the article arise the advice that Zhongyuan should insist on improving management and strengthening the investigation.Besides, this article explores the development strategy for Zhongyuan Trust with a paramount angle, the systematic, competitive, foreseen, open and especially practical angle, because strategy management is a systematic project relating to every aspects of enterprise management.