Research On The Development Strategy For Dingfeng Company

In recent years,China has introduced policies such as Made in China 2025 and the 14 th Five-Year Plan for the Development of Strategic Emerging Industries to support the development of new materials and high-end equipment industries,and is committed to accelerating the development of high-end manufacturing and intelligent manufacturing in China.Under the background of the national dividend policy,the machine tool industry is meeting the historic turning point and entering the excellent development opportunity.The domestic consumption of the tool market is influenced by the overall manufacturing structure adjustment and is related to the level of manufacturing."Difference" overall planning of the implementation of the ground,the supply side of the structural adjustment reform continued to deepen,intelligent manufacturing in terms of intelligence and automation rapid growth in China,in the transformation and upgrading,push tool related the continuous growth of the consumer market demand,boost demand | PCB related tool market demand is growing rapidly.According to statistics,the market scale of cutter-related industries in 2021 reached 47.7 billion yuan,with a year-on-year growth of 13.3%.Ding Feng Company is a professional production of PCB(printed circuit board for short)industry mechanical drilling needles,milling and cutting tools,and related equipment suppliers.Through substantial growth and capacity expansion,Ding Feng has become the world’s largest supplier of drill needles.The PCB industry has been driven by the need for higher interconnection density,better electrical performance and smaller feature sizes.With the revolution in PCB technology,drilling technology is upgraded,and an emerging technology,laser drilling,is gradually replacing mechanical drilling technology.At the same time,the company’s development into the internationalization,the competition and challenges from foreign counterparts and other practical difficulties and pressure are increasing,Ding Feng Company also gradually showed the market competition white day,price war is becoming more obvious,lack of development power,personnel matching is not scientific,management level needs to be improved and many other anomalies.These factors have or will directly lead to Ding Feng Company in the realization of green sustainable development,further stronger and bigger process of slow pace.In the rapid development of mechanical tool industry,development is like a boat against the current does not advance is backward.In today’s era,nationalization replacement demand is strong,Ding Feng company should grasp the current development opportunities,further strengthen the existing advantages of the enterprise,in different aspects of concerted efforts,constantly make up for their own shortcomings,so as to obtain more favorable opportunities for the development of the enterprise.In this paper,the mechanical tool industry now and in the future period of development as the background,the use of development strategy management knowledge,Ding Feng company development strategy in-depth study.In this paper,on the analysis of the current development situation of Ding Feng company,seriously analyzed the shortcomings and anomalies existing in the development of the enterprise,as well as the root cause of these anomalies.On this basis,a comprehensive analysis of the internal and external environment of the company when operating,and then SWOT analysis of the company’s current environment of weaknesses and strengths,threats and opportunities,and then clear the enterprise for short,medium and long-term goals,accurately grasp the challenges and opportunities faced by the enterprise in the development process,put forward that Ding Feng company is suitable to choose SO growth strategy,Concentrate company resources for technical research,carry out new product research and development,actively introduce strategic partners for in-depth cooperation,adopt diversified analysis methods for business exploration,and expand the company’s business scope.With the concept of "quality first" and "service first",we will research and develop higher quality products and provide more exquisite technical services in the advantageous areas of the enterprise,so as to meet customers’ demand for a complete set of solutions,and promote the enterprise to keep the leading position in the industry while strengthening the expansion of business scope.Further promote the growth of enterprise economic benefits and industry influence to further enhance,so that the enterprise’s social responsibility and management organic unity,and strive to create an international advanced machinery and tools enterprise.In addition,also hope to help and Ding Feng company similar type of enterprises,encourage them to be inspired by this study,better achieve career development,hand in hand to help the mechanical tool industry green sustainable development.