The Research Of China Mobile’s Strategic Positioning And Strategic Objective Under The Telegraphic Reform Background

For the domestic communication operation companies, the Chinacommunication market will further open and the international communicationoperation companies will come under a fair identification when China entersWTO and telecom industry comes mature. To face the opportunities andchallenges, our communication industry has been brew and ready for a fewyears. Depend on the opportunities of3G development and by the announceabout deepen telecom system reform is printsmaned, new around of telecomreform is started finally. Let CHINA RAILWAY TELECOM companybecomes the branch of CHINA MOBILE company；Let CHINA UNIONcompany peering off CDMA network combines to CHINA TELECOMcompany; Let CHINA UNION company with GSM network combines toCHINA network telecom as new CHINA UNION company. So it appears thatnew CHINA TELECOM、CHINA MOBILE、CHINA UNION company hasconsisted CHINA TELECOM industry. On2009.1.7, the ministry of CHIINAINDUSTRY AND INFORMATION awards three pieces of3G license.CHINA MOBILE takes charge TD-SCDMA; CHINA TELECOM takes charge CDMA; CHINA UNION takes charge WCDMA.The purpose and meaning of the research is two sides. One side thereform of telecom brings tidal wave of full business operation, the chain ofcomain acclimate the trend, is to be crasised during the global competition;Another side, By the chance of3G development, configuration the currentnetwork resource in reason, forming moderation and fine market competitionpattern. As well as preventing forestall and excess competition and repeatbuilding. Finally it becomes integrate information provider,and blaze a wayin telecommunication industry.This article is to analyze the advantage and disadvantage and study howto identify an accurate and unique strategy under the reforming backgroundof China Mobile Group and how to form a scientific and reasonable strategicgoal.This article did a deep and detailed analysis and study after combiningthe feature of the China Mobile Group, the development model and advancedexperiences from the benchmarks and leveraged PEST analysis andFive-Force model and SWOT analysis.