Csr Strategic Positioning And Implementation Perpormance Of Private Enterprises To Employees

Corporate social responsibility (CSR) has been the concept and highlights research topic in many fields of management, economics, sociology, ethics, law, philosophy since twentieth century. As the core stakeholders of enterprise, staff is the hot research object about the corporate social responsibility. With the global movement of social responsibility steadily, corporate social responsibility strategy (CSR strategy)has become a new topic by business circles and academia beginning at the end of twentieth century, but the research of CSR strategy to employees has a long time to go.With rapid development by more than30years, private enterprises are suffering from some problems of "shortage of migrant workers" and staffs turnover now, so attraction and retention talents have been becoming the bottleneck for further development. Through empirical analysis, scholars point out that the germ of the problem depends on the shortage of enterprise social responsibilities to employees. Based on poor situation of private enterprises’ responsibilities for employees, this research put forward point of view about the construction of CSR strategic positioning and implementation by private enterprises on the staffs, and further expansion.As a cross subject in the fields of corporate social responsibility and strategy, from the unique characteristics of Chinese cultural perspective, this paper selects the staffs of private enterprises as the research object and explores the strategy of corporate social responsibility of private enterprise, which is different from the western developed countries with different cultural background. In order to achieve the purpose expected, this research adopts the methods of theoretical deduction, model construction, questionnaire, statistical analysis and so on. Basing on the background of Chinese culture and system environment, the paper focuses on the theoretical and empirical analysis on the dimensions of private enterprise employee’s social responsibility about strategic positioning, strategic implementation, performance and their relationships, demonstrating the science and rationality about the strategy of the shareholders and employees coordination, gradual established by private enterprises beyond the natural history process.The study is divided into seven chapters, with the main research thought as followings:the first chapter is about introduction, introducing the research background of the thesis, which leads to the research question and the significance, clearing research contents and methods; the second chapter has literature review, combing and comment on social responsibility of private enterprises, social responsibility to employees of private enterprises and the social responsibility strategy of private enterprises; the third chapter derives the core arguments from the theory and constructs strategic positioning model and hypothesis; in the fourth chapter, it analyzes dimensions of social responsibility strategy implementation and its performance valuation about private enterprises to employees,and puts forward the theory hypothesis; in the fifth chapter, it constructs the theoretical model of this study and put forward the corresponding hypotheses; the sixth chapter verifies dimensions and research hypothesis, investigates social responsibility strategic dimensions and their relationships of the private enterprises to employees through the questionnaire and statistical analysis software SPSS; the seventh chapter describes the main conclusion, research innovations, limitation and prospect of the paper.The five points of main research findings are as follows:(1) Under the background of the global tide of social responsibility and highlight of human resource strategic position, private enterprises should change the social responsibility view of "shareholders first" to "stakeholders ", at the same time, adjust strategic positioning from the low cost of labor force with rigidity to the new strategy about coordinated development of the shareholders and employees, according to Chinese culture of the humanistic spirit and the strategic view enterprise human resource based on the resource-based theory and core competence theory.(2) It deconstructs and validates the dimensions of some concept. Based on the theory of corporate social responsibility strategy, combining with the characteristics of CSR to employees, in the view of justice and benefit and cooperation thought of Chinese culture, the paper designs and verifies dimensions of social responsibility strategic positioning of private enterprises to employees by the method of factor analysis, including vision of harmonious labor relations, capacities of enterprise staffs social responsibility, stakeholder’s requirements, standards of employee social responsibility. From the points of cooperation thought and levels of responsibility, it deconstructs the strategy implementation dimensions of CSR, including minimum rights protection for employees, development and sharing rights for employees, communication mechanism between shareholders and staffs. To realize the interests of employees and shareholders, it constructs strategy performance evaluation system of employee social responsibility, including employee satisfaction, core competence of employees, the job performance of employees and business performance. (3) By the correlation analysis, it indicates that there is a positive correlation between strategic positioning and implementation of private enterprises social responsibility to employees; no obvious positive correlation between strategic positioning and implementation performance;a positive correlation between strategic implementation and its performance.(4) With the analysis of variance, it shows the result that it has no obvious difference about social responsibility strategy to employees in different developmental stages and scale of private enterprises;but some diffidences about types of enterprises.(5) With angle analysis, it finds that Chinese cultural factors about cooperation thought has played a key role in strategic decision of private enterprises to employees.The paper makes the conclusions that private enterprises should pay attention to individual equity of employees, and adopt the strategic positioning of coordination between shareholders and the staffs, which can make social responsibility performance to employees in line with the view of modern enterprise responsibility, improve the staffs core ability, and promote the sustainable development of enterprises.There are three points of main innovation of the paper as following:(1) Selecting private enterprise as the important research object, the paper studies social responsibility strategy of the private enterprises to employees. At present, the theories of corporate social responsibility have been discussed with the general sense basing on the condition of enterprises in western developed country. Considering the characteristics of nature of private enterprises, under the situation of institutional environment in China, family culture, the research derives that private enterprises should change the strategy of the low labor force cost and adopt with coordinated development strategy of shareholders and employees with the human resources strategy. (2) It’s the first time to discuss the issues about the enterprise social responsibilities to employees and strategy together. Nowadays, there are a lot of research achievements about CSR, and a relatively new topic about CSR strategy; but less research on social responsibility and strategy to employees. Therefore, the article explores to deconstruction of dimensions and relationship between the CSR strategy positioning of private enterprise to employees, strategy implementation and evaluation system of strategy performance. Based on the research of traditional enterprise performance, it proposes the concept of CSR strategic performance to employees, clears that implementation of CSR strategy to employees by private enterprise is to enhance employees’ core competence, employee satisfaction, the job performance of employees and business performance.(3) With the perspective of Chinese culture, the paper tries to find out difference of CSR strategy to employees from western developed countries fundamentally.The research shows that CSR strategic position of private enterprise to employees should not follow with the "stockholder first" strategy adopted by western theory, and adopt coordinated development strategy by shareholders and employees;CSR strategy of private enterprise to employees contains the factor of Chinese culture about cooperation thought.Due to objective reasons, there are still limitations during the research.As an important and new research hotspot, the research of social responsibility strategy to employees has not formed a complete theoretical system yet, with worthy of further discussion and research about a number of issues.