Research On Y Road & Bridge Company Strategic Plans

In recent years, road construction has been experiencing an up surging development on a on-going basis, and this situation has provided a 'golden age' for road engineering enterprises. However, the increasing investment in road construction came in company with the relaxation of restriction on entrance and presence of numerous new incomers, rapid growing of private enterprises, standardization of the road construction market, continual reform in the governing system and improvement of project management practice and general contracting, all these have created an aggravated competition in the industry, and announced the beginning of an 'era of narrow profit'.Y Road & Bridge Corporation from X province, as a large-scale state owned road engineering enterprise with a history of more than 40 years, has been constantly expanding its business in construction project contracting in recent years. But, its operational performance is barely satisfactory due to sever brain drain, increasing redundant personnel, increasingly difficult cash flow, making the situation worse than ever. How to adapt to the new situation and environment and improve the ability of the enterprise in the competition, given the market competition will never become less complicated and furious, and how to survive and grow stronger in the competition, these have become a matter of great urgency for the top management of Y Corporation.By using a sophisticated analytical model for strategic planning, this thesis has hereunder performed thorough analysis of the internal and external business environment of Y Corporation. Taking into account the evolution of strategy management research, present situation and trend of development and based on the trend of modern enterprise management, and by using for reference the advanced business management ideas from industrial peers both from domestic and overseas market, combining the trend of structural adjustment of China's construction industry, we offer a train of strategic restructure thought according to Y Corporation's specific business environment, thus to initially construct a strategic planning...