| Since the establishment of Inner Mongolia Gaojian Road and Bridge Engi neering Co.,LTD.,the company has grown rapidly in terms of economic bene fits and maintained the continuous expansion and scale growth of the investme nt field.However,with the change of business environment and the aggravatio n of external market competition conditions,the business of enterprises has en countered a bottleneck,which hinders the further development of enterprises.A s an enterprise manager,it is his main task to formulate the enterprise strategy and plan the long-term development path for the enterprise,which is the premi se to realize the scientific and efficient management mode of the enterprise.B ased on the management practice of Inner Mongolia Gaojian Road and Bridge Engineering Co.,LTD.,this paper studies the strategic development direction a nd strategic target of the company,which plays an active guiding role in estab lishing the future strategic direction of the enterprise.This study takes Inner Mongolia Gaojian Road and Bridge Engineering C o.,LTD as the research object,and USES PEST analysis,five Forces model an d other tools to analyze its external environment,so as to obtain external opp ortunities and threats.Analyze internal resources and capabilities to identify str engths and weaknesses.Adopting SWOT analysis framework,the alternative str ategy of enterprise development is obtained.It is clear that the company focus es on the field of advanced road and bridge construction and has become a co mprehensive service provider of advanced road and bridge construction in Chin a.In order to achieve the above strategic objectives,the paper puts forward su ch strategic safeguard measures as perfecting the construction of organizational structure system,strengthening the education and training of employees,impro ving the salary system and assessment standards,strengthening the construction of company informatization,and strengthening the construction of institutional culture. |
PDF Full Text Request