In Cross-cultural Construction Of Road And Bridge Construction Companies

Since the reform and opening-up policy, our country has made great achievements both theoretically and practically in enterprise culture construction, and it has played a positive role in the socialist construction with Chinese characteristics and promotion of the development of national economy. In the knowledge economy today, enterprises must attach great importance to the construction of enterprise culture and give full play to the core role of the enterprise culture in the market competition if they wish to remain invincible in the competition.In order to adapt to the development of economy, strengthening the building of enterprise culture has become an inevitable trend in the development of modern enterprise, especially when we are facing more and more fierce competition. Road&Bridge International Co.LTD which is the first batch of listed construction enterprises is not exceptional too. They cannot leave the enterprise culture construction. Whether Road&Bridge International Co.LTD and road&bridge construction enterprise have their own special advanced enterprise culture relates directly to enterprise keeping healthy development and preserving its vitality forever. To strengthen the building of enterprise culture, we must combine with its own reality and grasp the science of the construction of enterprise culture function and meaning. As is known to all, the enterprise culture is formed gradually in the enterprise production, management and practice, which is obeyed by all the employees, with the characteristics of the vision, mission, aim, the spirit, the values and the principles of management, and these ideas in the production and business operation practice, management system, employee behavior way and the enterprise image outside the embodiment of the combined. Enterprise culture is the soul of an enterprise, which promotes the development of the enterprise continuously. It contains a very rich content, and the core of it is the spirit of the enterprise and values. Therefore, only by cultivating advanced enterprise culture and fully mobilizing spiritual enterprise staff enthusiasm can we make the enterprise invincible and sustainable healthy development. This paper first introduces the enterprise culture theory, and then analyses the situation of the Road&Bridge International Co.LTD enterprise culture and its particularity. In view of the problems they faced, the book also puts forward some bridge project design of the construction enterprise files, finally, it sums up the bridge ascension of the construction of enterprise culture countermeasures.