| Fellow the sustainable development of the economy and the advance living standard of people in China, the industries are accelerated develppment in the field of the real estate, the automobile manufacture, the energy sources and the steel. In the decade years, It will offer a good environment for the illuminated facility industry so as to assure the increasing and development steadily. While China has joined WTO, the Chinese illuminated facility market has opened for the companies from abroad, as bring the oppunities and threats to the illuminated facility enterprises at home.This paper presents the Shenzhen Chuangyuan Optical and Electronic Technic Ltd. Traditional strategy management, competition strategy theories, core competition ability strategy theories, value chain management and other theoretical research results combined with the fact of Shenzhen Chuangyuan, through environmental analysis, internal analysis, and value chain analysis, target Shenzhen Chuangyuan for strategic researches and suggest the company's overall development strategy and short-term thinking.Furthermore, from the height of the company's development strategy According to discuss how the internal and external environment and their resources to clear the mission, based on a clear vision and strategic objectives for the company to design appropriate strategies, and make an effective implementation strategy in view of the competition in the industry to ensure the realization of the strategic development of the new material limited liability company. Based on the theories of strategic management, through an in-depth analysis to the operating status of a limited liability company, identify the new opportunities and challenges faced by the Company; In view of the industry's direction, clarify the basic framework of a strategic position. And develop a more complete implementation of the strategy for Shenzhen Chuangyuan, and build the strategy of the security system to ensure that the entire process smoothly. |
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