Fasten Optical Communication Strategy Of Putian Co., Ltd. Development

The strategy of Potevio Fasten Optical Communication Co., Ltd is raised in this thesis by reviewing and applying theories of strategy management based on the internal and external environment and situation of the company. Industry life cycle, strategy alliance and competition model and theory applied in the thesis are the fundamental theories to instruct the strategy making process. Other similar theories and those developed from them by other people or institutions are not mutual exclusion ones. They can be applied to different types of company in varied economic systems as time goes by.Potevio Fasten belongs to optical fiber and cable industry which is still in the progressing period. It is the fruitful joint venture of strategy alliance of Potevio and Fasten as well as the evidence of both parties’ambition to make the joint venture larger and stronger. Potevio Fasten applies aggressive strategy by integrated market and industry chain advantage to deal with the market competition. And Potevio Fasten’s competitiveness is strengthened by economy of scales, product variation and cost strategy.Potevio Fasten’s strategy is differed from layers to layers and covers the whole operation system of the company. It includes instructive plan of the headquarter and also the business plans of its subsidiaries and functional plans of all departments.The strategic aim of Potevio Fasten can only be accomplished by implementing and controlling these series of strategy to win the market competition.Research method applied in the thesis includes investigation, observation, document study, qualitative analysis, experience reference and descriptive study.