Research On The Evaluation And Selection Of Chain Retailing Enterprise Supplier

In recent years, chain retailing enterprise has become the core part of China's retail market ahead of others with its characteristics of scale-industrial development, diversification and professional management. However, as the rapid development of chain retailing enterprise, the competition among enterprises becomes fiercer and fiercer. Under this competitive environment, the enterprises have to upgrade their overall competitiveness on supply chain to remain competitive. How to select and evaluate suppliers is the base of supply chain cooperation, important for managing suppliers, and the evaluation weight is an important academic area. Supplier is the start of the whole chain retailing supply. Hence, scientific and reasonable selection and evaluation of upstream suppliers is the basis of running retailing supply chain smoothly. If the cooperation relationship between retailing enterprises and suppliers is not stable, the retailing supply chain will lose impetus even affecting the whole supply chain.Firstly, this thesis defines the concept of chain retailing enterprise. On the basis of the analysis of distinctions between manufacturers and retailers on supplier selection and evaluation, combining with chain retailing enterprises operation features, the author sets a selection and evaluation supplier index system which provide support for chain retailing enterprise to select proper supplier. Then, based on the established set of index system of the retail evaluation and selection, Comparing the advantages of the system evaluation methods, the article suggests to evaluation and selection of chain retailing enterprise supplier with the data envelopment analysis method. It also tries to use the Factor Analysis model as an auxiliary model of the Data Envelopment Analysis method. So the limitation of the DEA method was compensated with the feature of Factor Analysis method and the DEA method could optimize itself to the maximum. The practical application shows the feasibility and veracity of this approach. As the result of the model giving, We Can select the relative DEA effective supplier. Therefore, the enterprise can select the most right supplier according to its need.