Research On Evolution Modes Of Energy Enterprise Environmental Strategy And Its Value Framework

The natural environment is the basis of human survival and development, it is also a necessary condition for enterprises to sustainable management. Since the Industrial Revolution in the18th century, human civilization has reached a new height, but we pay the cost of resource depletion and environmental pollution behind the prosperity. Currently, environmental issues have become common challenges faced by mankind to attract extensive attention. In the long run, enterprises need to co-exist in harmony with the environment. However, they are under enormous pressures from lots of sides. These pressures will become serious operational risks, and undermine the value and competitiveness of enterprises. As an important part of economic and social development, energy companies also face this problem. It is very realistic and necessary in strategic height for them to turn environmental issues to the competitive commercial issues and innovative business and environmental management models.Around these themes, this paper analyzes the common features of environmental strategy, explores on its personality characteristics of energy enterprises, including on its necessity and driving mechanism, the evolutionary path of the evolution modes and its value framework.Firstly, this paper gives a clear connotation of environmental strategy, through analysis of the external environmental interests and the internal sustainable development, reaches conclusion on its necessity. Secondly, based on stakeholder theory, it analyzes the drive mechanism, indicates the main parties will affect the decisions and strength. Thirdly, according to the environmental management history, the paper divides the environmental strategy evolution modes, namely, the following environmental strategy, the competitive environmental strategy, the sustainable environmental strategy, the environmental strategy alliances, researches on evolution paths and strategic cores. At last, in order to have effective management framework and tools for energy company environmental strategy, The paper builds its value framework, namely, a pyramid model consists of "environmental strategic objectives, analytical framework, management tools". By Environmental Balanced Scorecard tool, it will be in close contact among the three under the same framework. Besides, accordingly it selects reasonable evaluation index to make comprehensive evaluation for environmental strategy references.