Study On Development Strategy Of IEREC Environmental Protection Company

With the promulgation of a series of environmental protection laws,regulations and policies,China’s environmental pollution control market has developed rapidly.Environmental pollution control companies are facing a new policy environment and competitive landscape.Strategic research is of great significance to a company’s development positioning and direction selection.It also clarifies ideas and directions for development,and builds sustainable development momentum.Taking the development strategy of IEREC environmental protection company as the research object,using the literature method to form research ideas,using the empirical investigation method to obtain the required relevant information and carry out empirical analysis.This paper uses analysis tools such as PEST model,Five forces model and SWOT model.The main research workflow includes three main blocks: strategic analysis,strategic selection and strategic implementation.First,the external environment the company faces is analyzed,including the national macro environment and industrial environment,and clarifies the external opportunities and threats the company faces.At the same time,the advantages and disadvantages of the company from the internal environment of finance,technology,management and marketing are analyzed.Then,on the basis of SWOT matrix analysis,a choice of strategy is made.Finally,safeguard measures for the implementation of the strategy are also proposed.The conclusion obtained through the research: IEREC environmental protection company has competitive advantages such as patented technology and strong innovation ability.Choosing SO strategy is more conducive to the company’s development,and related diversification strategies are further clarified.The strategies include focusing on environmental protection and water management,expanding new business areas such as ecological restoration,solid waste recycling,and making better use of the company’s existing resources and capabilities to obtain the advantages of diversified development and achieve sustainable development.