Research On Environmental Protection Strategy Selection And Implementation Strategy Of M Manufacturing Company

With the continuous development of China’s social economy,the mode of economic development has gradually changed from extensive to refined,which is also the only way for high-quality economic development.General Secretary Xi stressed that "Lucid waters and lush mountains are invaluable assets".Green development has gradually attracted the public’s attention.At present,the development of the traditional industry is still a kind of extensive production status,can’t also difficult to achieve economic sustainable development,only the traditional industrial transformation from extensive to the intensification of pattern,to reduce energy consumption,reduce the pollution of the environment,by strengthening the environmental management of enterprises and build green development strategy,to realize the sustainable development of industrial economy.Enterprise is an important carrier of economic activities,but also the basic carrier of environmental protection.Therefore,in this era with the development of green economy as the main theme,enterprises to formulate and implement the corresponding environmental protection strategy is one of the steps to achieve sustainable development.The environmental protection strategy is the concrete embodiment of the enterprise to fulfill the environmental protection social responsibility and embody the environmental protection management mode.The implementation of the strategy aims to reduce the negative impact of the enterprise on the environment,so as to adopt the behavior of improving its own environmental governance ability and improving the comprehensive competitiveness of the environment.The environmental protection strategy should carry out the entire production management process of the enterprise,including the production of products,sales and research and development,as well as personnel organization and management,and the environmental protection strategy should be fully integrated into the overall strategy of the enterprise.Many studies have found that resistance to environmental protection strategy has a specific negative impact on corporate performance,while reactive environmental protection strategy has a negative impact on corporate performance,but its impact is less than resistance strategy.Adaptive environmental protection strategy has no significant correlation with corporate performance,while forward-looking environmental protection strategy selection will have a significant positive impact on corporate performance,and solve the corporate environment The strategy of environmental protection should establish innovative ideas such as reducing pollution equal to higher output,reverse multiplier effect of resource saving,pursuing the optimal cost of environmental protection system,integrating environmental protection into customer value and environmental management competitors.The research on the strategic behavior of environmental protection of small and medium-sized enterprises is inseparable from the environmental responsibility of enterprises.The research on the environmental responsibility of small and medium-sized enterprises can further explain the environmental protection of enterprises Strategic behavior choice.In this paper,in the process of research on M manufacturing company’s environmental protection strategy,PEST method and EFE matrix are used to analyze the external environment for development,and IFE matrix is used to analyze the internal environment for development,It can provide a good reference value for the sustainable development of M manufacturing company,and at the same time,it can also provide a certain reference for the selection and implementation of environmental protection strategies for the same type of smalland medium-sized enterprises.In the analysis of M manufacturing company’s environmental protection strategy selection,this paper determines the principles,ideas and selection criteria for the formulation of environmental protection strategy,and further analyzes m manufacturing company’s environmental protection strategy and positioning.M manufacturing company attaches great importance to environmental protection resources investment,with better equipment configuration and production process,but M manufacturing company’s environmental protection personnel allocation is still insufficient,and its environmental protection capital investment ability is insufficient,and at the same time,it is limited by The company’s profit is affected by the fluctuation of raw materials,and the investment capacity of environmental protection fluctuates greatly.In addition,the production base of M manufacturing company is close to the lake water system,with high environmental sensitivity.M manufacturing company has rich production experience and environmental protection equipment configuration.Local government also gives m manufacturing company great support.Combined with QSPM matrix quantitative analysis,m manufacturing company should take the initiative to develop environmental strategy.Finally,this paper puts forward the implementation and guarantee measures of the environmental protection strategy of M manufacturing company.The implementation measures of the active environmental protection strategy include the agreement between the details of the company’s strategy and the environmental protection standards,the improvement of equipment and organization guarantee,and the monitoring of the whole production process.The implementation measures of the forward-looking strategy include the optimization of the environmental strategic decision-making management,the enhancement of the sustainable investment capacity of environmental protection,and the establishment of the environmental protection investment management system,etc;The functional measures to ensure the implementation of environmental protection strategy include resource allocation,risk management,improving service system construction,strengthening human resource management,improving organizational management efficiency,etc.