The Research Of The BaiYun Electric Supply Bureau's Development Strategy

Being a capital-and-technique-intensive type of network industry, the electric power industry is an important foundation industry of the national economy. It constitutes a part of social public utilities. The province in west china—Guizhou, is accelerating development, the electric power system reform is proceeding deeply too. As the electric power supply company of county—Baiyun electric supply bureau, it is important topic that need to deliberate and investigate, how to set up and develop in the face of opportunity and challenge. The paper is arranged as following:At first, the paper introduces the phytogeny, actuality and problems of Baiyun electric supply bureau, puts forward the textual research contents.In the second part, it introduces the electric power industry characteristic, the reform process and the competition structure of our country electric market, the development condition of southern electric power markets.In the third part, the paper analyzes the exterior development environment of Baiyun electric supply bureau from the industry environment and the region environment, the opportunity and threats that put forward to face, it analyzes the main advantages and bad situations that Baiyun electric supply bureau owned from the electric power network, finance, marketing and human resource etc.Finally, the paper brings forward the strategic position and the development targets of Baiyun electric supply bureau, according to the SWOT analysis, makes sure the total development strategy of the cost leadership and differentiation under the condition of the target market focus, and the function strategy around the total strategy.