The Market Strategy Analysis Of The Qitaihe Power Supply Bureau

The Power industry is an important basic industries of the national economys. With the power to carry out an in-depth structural reform, power supply enterprises are facing increasingly grim situation.QITAIHE Power Supply Bureau is an branch organization of the State Grid Corporation and assume the power supply task of QITAIHE City.How to meet the requirements of the coordinated development of national economy and determine their own development strategies is a subject worthy of serious examination for the power supply enterprises. This issue is particularly prominent in QITAIHE City, because of the State electricity network business do not occupy the leading position. Therefore, it is a difficult problem before The State Grid Power Company, which taking the marketing strategy and improving enterprise's market share.This article use Enterprise Strategic Management theory and concretely sell theory, adopting SWOT analysis tools, through the region QITAIHE power development in the external environment, the industry characteristics and the situation of competitors, The QITAIHE Power Supply Bureau, as well as the development of its own advantages and disadvantage. It puts forward targeted marketing strategies and security measures to deal with the fierce market competition for the long-term development of power supply enterprises.