Research On The Strategy Of C Company

Engineering Consulting Industry(ECI) has played an important role in China's economic construction, especially in such aspects as supporting for proper making-decision, improving project quality etc. China's ECI is laggard, but developing so fast that there is a fierce competition in China. In addition, After China being a member of WTO, some famous international ECI companies are entering Chinese market. Ongoing such a critic period C engineering company should re-exam competitive environment from the strategic angle, and make right strategic decision to establish and maintain competitive edge. This paper applies the theories about strategy, competitive strategy to analyse the strategy-making and strategy-implementation of C engineering company. The thesis Firstly reviews and summaries the concept of strategy and strategy management,the model of analyzing the external environment and internal resources ,the model of strategy management---the SWOT model,the three kind of competitive strategy. Secondly, research has been done from external environment. Especially, the thesis systematically analysis the macro,specific industry environment and the main competitors of C company. Thirdly, the thesis analysis C company's internal resources. At last, the thesis formulates the C company's competitive strategy by using the SWOT model, and gives some advices for how to implement the competitive strategy. The conclusions are: ECI is lack of the base for cost-leadership strategy. On the other hand, there are not big market subdivision left enough to survive for C company if it wants to give up some clients, so C company can't adopt the focus strategy. At the same time, C company owns particular products. So the thesis recommends strongly that C company should adopt production differentiation strategy. Only in this way, C company can gain competitive superiority.