Haitian Press Strategic Transformation

The paper published already stagflation. The main varieties of books in the paperreferred publications, for example, although the book publishing varieties in recent years,increasing every year, but total sales continued to decline, book inventory amount straight upcash flow is getting longer and longer; newspapers and journals in recent years of the statusquo can not be optimistic. In sharp contrast with the status quo of the paper referredpublications struggling, digital publications, showing a thriving weather, the audience ofdigital publications showing the trend of accelerated growth.Haitian Press as a traditional paper Press is located in Shenzhen, the popular bookpublishing has been in trouble, inventory explosion. Return of books sent out a high rate ofphysical bookstore closures Press book sales channels become increasingly narrow, popularbooks published encountered difficulties. Haitian Press, the current strategy is whether thereis any problem; the background of all aspects of human life, Haitian Press, how to implementthe strategic transition out of the woods, this article tried to answer the key issues in thedigital wave sweeping.In this paper, the Haitian Press strategic transformation from three studies: the firstaspect of the Haitian Press why the need to transform. Argument on this issue, mainly in thepublishing industry’s change the background, analysis Horizon Press, the existing strategywith internal and external environment adaptability, thus the need for transformation. Thesecond aspect is the Haitian Press, in what direction should be in transition. This is a core partof this study, based on the Haitian Press external environment and internal resources toexamine and dialysis on the basis to determine the direction of the transformation of theHaitian Press from the publishers of traditional paper based content disseminationmulti media publishing media enterprise transformation. On the transformation of the specificstrategy, there should be a step in a phased manner to promote the transition from traditionalpublishing to digital publishing, Haitian Press, the strategic transformation of the finalsolution should be to build digital publishing value chain, integrated digital publication of allaspects of the industry chain, to build multi media, multi media publishing based on thecontent of the spread of media companies to realize the industrial upgrading ofpaper publishing industry to the digital publishing industry, and provide customers with a fullrange of content services to meet customer needs. The third aspect is that the Haitian PressHow to make the transformation. How to implement the transformation strategy, specific plan,the means of implementation.