The Analysis Of Mobile Newspaper In The Perspective Of Communication Theory

In this rapidly changing information society,cell phone is no longer a simple personal communications tool.It has gradually become a more and more eye-catching new media,which can receive audio and video,also article and data.Actually it is a real multi-media on its wide usage,it has huge advantages for traditional media to catch up,such as,mobile newspaper,mobile TV,mobile radio,mobile web,and mobile pod-casting.All of them can meet different requirements of mobile phone users from different aspects.This paper mainly studies on the mobile newspaper.And mobile newspaper users can listen to the news,and watch the information at any time and any place.The readers can communicate with the newspaper at the first time.For those are the advantages of mobile newspaper, mobile newspaper will gain a certain Research Study Value on the broadcasting field.This paper aims to discuss the relative notions and the developing background of the mobile newspaper,and offer some valuable advice for the future of mobile newspaper through analyzing its recent development and main characteristics.PartⅠof this paper mainly introduces the definition of mobile newspaper,the rise of the development process and the classification.In the first place,it sets out the basis of several different definitions of the mobile newspaper and sums up the author's own mobile newspaper definition.Secondly,it analyzes the objective and subjective reasons of mobile newspaper,and introduces its development in our country from 2003 to now,from the original "the lotus only have burgeoned" to the present "get flower everywhere".Lastly,it introduces the three main types of the current mobile newspaper:SMS type,WAP type and 3G type.The key point of this paper is PartⅡand PartⅢ.PartⅡfocuses on the text study of mobile newspaper,taking the weekly "early & evening news" and "Chongqing Mobile newspaper" for example,uses content-based analysis,and General use of qualitative analysis and quantitative analysis of research methods.The research is keen on the two genres in the style,content,length,language and structure as well as in the common sources of information, operational scope and content of orientation of the personality in order to sum up the content and form characteristics of Chinese mobile newspaper.By studying the basic structure of the two,news total amount,the style of genre,news content and news columns in proportion to the distribution of news on the mobile newspaper style,content,length,structure,language, etc,and this paper further sorts out and does research,through these quantitative indicators,as objectively as possible,in the sack of doing scientific analysis on the contents features of mobile newspaper,also provides the necessary data and strong support and evidence for further analysis of both the common and different features.PartⅢis also the key part of this paper.The author firstly cites five representative communication patterns in communication field,and concludes the traditional newspapers communicative mode and the mobile newspaper mode according to the five typical mode of communication,and then from the issue field and communicate content side to compare the similarities and differences between the two.Secondly it sums up that the mobile newspaper is a new media which has many advantages,multimedia,interactive and real-time,personality and humanity,innovative reading approach,becoming the four communication features. Lastly from medium point authenticate Marshall McLuhan's three theories,media is the message,and the media:an extension of human beings and "cold media" and "hot media", and demonstrates the theory of "gatekeeper" and "the use of and satisfy" applying in mobile newspaper from communication field.PartⅣis the last part of this paper,analyzing the current shortage and future outlook of mobile newspaper,as well as the impact to traditional media.On the one hand,from the mobile phone growth rate,level of technological development,media's social responsibility and the country industry support,four aspects to explain mobile newspaper must have more space for development;and then according to every coin has two sides,on the other hand, analysis the current predicament of mobile newspaper and "Growing Pains" from a number of aspects,to illustrate it is not so easy for the development of mobile newspaper.At lastly it sums up the mobile newspaper and traditional newspaper influence mutually,complement each other,mutual fusion,develop with each other,which can derive that the relation of new media and old media is neither a simple alternate nor replace relationship,but complement with each other and mutual development and progress.